Drumcarrow Luxury Lodges

  • Logo.

    The team at Drumcarrow Luxury Lodges were looking for something luxurious and elegant that represents the high-quality experience they will be offering their guests.

  • Website.

    We also needed to build a website to allow Drumcarrow Luxury Lodges to have their very own home on the internet. Something that looked beautiful but is also user-friendly.

  • Brand.

    Starting from scratch, we had to create something that was sophisticated and stylish for the team at Drumcarrow that would appeal to their target market.

Find out more.

Logo.

Design rational.

From the moment I first met with the Drumcarrow Luxury Lodges team to discuss their new brand, a clear vision took shape in my mind.

I envisioned a brand that embodied sophistication and simplicity while exuding luxury and understated elegance.

We created a minimalist monogram design featuring the brand's initials to achieve this. This versatile brand mark could be seamlessly incorporated across various digital assets and collateral, ensuring a consistent visual identity.

Rather than presenting mood boards as a starting point, I trusted my intuition and shared this concept directly with the Drumcarrow Luxury Lodges team. This bold decision resonated deeply with them, proving that sometimes taking risks can lead to extraordinary outcomes.

By combining a personal touch with a professional polish, I crafted a brand identity that truly captured the essence of Drumcarrow Luxury Lodges.

Website.

Our primary objectives were to highlight the beauty of the location, streamline navigation, and simplify the booking process for potential guests.

Content-Focused Design: The website's design was centered around presenting Drumcarrow's breathtaking location, seamlessly integrating high-quality images and videos that captured the essence of the property. This visual storytelling approach allowed visitors to immerse themselves in the picturesque setting and envision the unforgettable experiences awaiting them at Drumcarrow Luxury Lodges.

User-Friendly Navigation: Understanding the importance of a hassle-free user experience, we prioritized ease of navigation throughout the website. Intuitive menus and clear calls-to-action guided users smoothly through their journey, ensuring that essential information and booking options were consistently within reach. This deliberate approach maximized user engagement and minimized potential barriers to booking a stay.

Brand.

I’m proud to have partnered with Drumcarrow Luxury Lodges, crafting a cohesive and captivating brand identity that speaks to their luxurious market offering. Our collaboration covered essential brand elements:

  1. Language & Copywriting: We developed a warm, sophisticated language that reflects Drumcarrow's exceptional hospitality and tranquil setting.

  2. Patterns & Typography: Elegant patterns and a refined typeface were chosen to convey a sense of luxury while maintaining a modern aesthetic.

  3. Guidelines: Comprehensive brand guidelines were created to ensure consistent application across all platforms.

  4. Product Integration: We focused on aligning every aspect of the brand with Drumcarrow's luxurious retreat experience.

My work with Drumcarrow Luxury Lodges has resulted in a distinctive brand identity that resonates with their target audience and positions them for continued success.

Be my next client.